The Know - news and insights - "Technology"

Not unlike most industries, the issue of digitisation is causing debate in the property sector. New players are offering a predominantly online service that is based on a lower, fixed-fee, yet the traditional commission-based model, characterised by a high deg

Business gurus are calling ‘scale-ability’ the new black and this couldn’t be more true in the world of marketing where digital technology is maximising reach to develop powerful and discerning networks with the intent to do business with con

Even without the advent of digital technology, marketing and advertising through the decades can make for fascinating case studies – one only needs to think about the television series classic ‘Mad Men’ set in the sixties – but now, wit

By Ally Lewis South Africa is ranked by the United Nations as the 30th driest country in the world, making water a key constraint to agricultural developments. Water scarcity due to drought, declining rainfall and over-demand is therefore driving the need for

While almost every sector of the marketplace has been disrupted by the burgeoning digital space and its alternative offerings, ultimately consumers will decide what remains. In property quarters, the establishment of new, low-cost, strictly online agencies rai

There are currently 18 “super-slender” skyscrapers either completed or under construction which are set to transform New York’s skyline over the next five years. Real estate developers are capitalising on a planning law which permits them to purchase “air righ

Shifting lifestyle patterns and tech advances suggest that several one essential luxury real estate features may soon become obsolete. Trend experts have identified four staple luxury features which may soon disappear: Home theatres give way to VR environments