The Know - news and insights - "Digital marketing"

Business gurus are calling ‘scale-ability’ the new black and this couldn’t be more true in the world of marketing where digital technology is maximising reach to develop powerful and discerning networks with the intent to do business with con

Even without the advent of digital technology, marketing and advertising through the decades can make for fascinating case studies – one only needs to think about the television series classic ‘Mad Men’ set in the sixties – but now, wit