New build developments

Why choose Pam Golding Properties to market your development?

Engaging with South Africa's largest independent real estate company means you benefit from our extensive national and international network, and robust marketing.

"We are driven by a strong passion to maintain and enhance our position as Southern Africa's Premier Property Group through our commitment to service excellence and superior property marketing." Dr. Andrew Golding, Chief Executive

Specialist expertise

We provide consulting services to developers on iconic and high-end projects - from the concept stage of development to marketing and final sale, including the appointment of project-specific sales executives. As part of your team, we can research, advise and impart proprietary information to ensure that your development is destined for success.

Internationally, we have strong sales alliances in a number of European markets, as well as our own offices in the Indian Ocean islands of Mauritius and Seychelles, where we have successfully marketed multiple residential and leisure property projects.

Our specialists assist in the ongoing marketing and sales of development opportunities, rooted in local knowledge and skills. Depending on the nature of the development, we're able to provide expertise in:

Feasibility and viability studies.
Market research.
Town planning and environmental impact assessments.
Financial modelling.
Architectural guidelines and modelling.
Legal frameworks.
Legal documentation.
End-user finance.
Marketing strategy development and implementation.

Robust marketing

Our dedicated Marketing Division provides a full-service offering. Our marketing approach to development projects does not simply apply a generic marketing plan, but gains in-depth understanding of the project's selling and marketing benefits, and subsequent customisation, to achieve optimal sales results.

The marketing programme is specific to the project, differentiating it from other offerings. This differentiation is achieved by highlighting the master plan, location, design and value-added features offered, and customising the marketing programme and materials accordingly.

The programme can include:

Marketing and promotional planning, including the development of the project brand and communication strategies.
Campaign planning and implementation.
Creative development.
Fully integrated online strategy.
Media planning and buying.
Production.
Print buying.
Photography.
Display material for exhibitions and road shows.

Notable projects

Some of the housing and leisure development projects in our portfolio have included:

Find a new build development