Commercial business for sale in Senekal

An exceptional opportunity to acquire Madeira Fish & Chips and Lisabon Fruit Market, an established fresh-produce, grocery, and take-away business in the Free State.

Founded in 1964, this family-run enterprise has over six decades of continuous trading history and strong local brand equity. Situated on a prominent owner-occupied site at 2 Malan Street in the Senekal CBD where the N5, R70, and R707 routes converge, the business enjoys high footfall and steady passing trade. The current owners are selling in order to retire.

Financial Highlights Revenue: R26,455,726 for FY2025, representing a 29.4% year-on-year increase.

Normalised Earnings: Approximately R900,000 (Seller's Discretionary Earnings).

The Assets & Inclusions: The business is offered as a complete going concern.

Freehold Property: The sale includes the trading premises featuring four cold rooms, a freezer room, and ample bulk-storage floor space.

Delivery Fleet: An insulated delivery truck and trailers are included to maintain the cold chain.

Equipment & Fittings: Commercial fryers, kitchen equipment, fridges, shelving, scales, and point-of-sale systems are all part of the sale.

Human Resources: An immediate, trained workforce of approximately 18 employees will transfer with the business.

Goodwill & Stock: Trading names, established customer base, and trading stock on hand are included.

Operational Strengths Diversified Income: Revenue is generated across three complementary divisions: fresh fruit and vegetables, a fast-food take-away outlet, and basic convenience groceries.

Bulk Wholesale: Recently added bulk lines currently move roughly 30 tonnes of chicken and 20 tonnes of maize meal per month.

Vertical Integration: The business buys directly from the Johannesburg and Welkom fresh-produce markets, transporting goods in its own insulated vehicle.

Growth Potential: There is a clear upside in formalising existing wholesale relationships—such as the NSNP feeding schemes and institutional supply—and extending the delivery footprint to more surrounding towns.

Contact Pam Golding Bethlehem to request a confidentiality undertaking and arrange a private site visit.