I am Charlene De Castro, a real estate agent with Pam Golding Properties in Rynfield, Benoni. My journey into real estate comes with a strong foundation in e-commerce, digital marketing, and customer engagement, where I honed my ability to build lasting relationships, communicate with impact, and deliver results under pressure.
Transitioning into property has been a natural progression for me, combining my love for people, design, and creating meaningful experiences with the excitement of helping families find their dream homes. My goal is to make the process of buying or selling a home as seamless and stress-free as possible, while building lasting relationships based on trust and transparency.
I hold a Bachelor of Arts degree in Fashion, majoring in Marketing and Retail, Buying and Merchandising, Media, and Trend Analysis. This foundation gives me a unique eye for presentation, design, and detail, skills that I now bring into real estate.
Born and raised in Benoni, I am proud to represent an area known for its sense of community, excellent schools, and diverse lifestyle offerings. I value not just the properties here, but the people who make it such a special place to live.
Outside of work, I deeply value time with family and friends, as they are the heart of my support system and the source of many of life’s happiest moments. I have a great love for animals, especially my dogs. I also enjoy cooking, baking, and hosting, as creating spaces where people feel welcome and cared for brings me a lot of fulfilment. My faith plays an important role in my life, grounding me with purpose and gratitude. These personal values shape how I approach my work with authenticity, empathy, and a commitment to making every client feel truly supported.