We invite you to watch our new brand campaign

"The quality of our people is our real competitive advantage. And for us, the greatest reward of a 47-year legacy is seeing the spirit of Pam live on in each and every Pam Golding person."

‐ Dr Andrew Golding, Chief Executive

Pam Golding Properties has a legacy dating back to 1976, making us a trusted leader in the luxury property market. We are dedicated to providing exceptional service to discerning buyers and sellers. Our commitment to excellence drives us to maintain our position as industry leaders through strategic marketing and brand awareness campaigns.

As a purpose-led organization, we prioritize cherishing the human spirit. This inspires us as individuals and as a collective group, guiding us to lead in an authentic and positive way.

Our "Live Remarkable" campaign, launched in 2021, focuses on human-centric storytelling and embodies our enduring purpose. It celebrates the unique potential within each individual and encourages an authentic, courageous, optimistic, and conscious approach to life. Guided by our core values of honesty, integrity, empathy, humanity, and trust, we are dedicated to providing specialized service and unwavering support to our clients throughout their property journey.

In 2023, we expanded this initiative with the "I am..." campaign. This campaign allows our clients to gain a deeper insight into our agents through authentic and inspiring statements of intention and affirmations.

Our latest brand campaign centres around the concept of Remarkable Human Properties. This evolution of our Live Remarkable campaign showcases our remarkable people, whose human attributes, values, and passions define our organization. Since our inception in 1976, the quality and importance of our people have been fundamental to our success and is indeed what makes us, us.

The people of Pam Golding

Mariel Burger Campaigning for animal rights

Trish Nhlebela Uplifting the lives of learners

Sansi Dietz Preserving Kenya's forests

If you're thinking of selling or letting, we would love to be of service.

Pam Golding Properties Milestones

2023

Launch of the “Remarkable Human Properties” TV campaign

2022

Launched the new "I am…" campaign

Major sponsorship of the Main Baxter theatre - to honour the legacy of our late founder and life president, Pam Golding, and acknowledging her love of the arts, we concluded a five-year agreement pledging our support for the Baxter Theatre in Cape Town, which will see the Main 684-seater theatre renamed, The Pam Golding Theatre at The Baxter.

Awarded "Best International Real Estate Agency over 20 offices" by the International Properties Awards, judged by an independent panel of over 100 industry experts and open t property professionals from across the globe.

Launched the new internal Training Academy site. This initiative is part of the Pam Golding Properties continuous investment in learning and training, ensuring that our agents, managers, franchisees and staff are all supported in the journey of excellence.

2021

Launched "Live Remarkable" campaign

Awarded "Best International Real Estate Agency Marketing" by the International Properties Awards, judged by an independent panel of over 100 industry experts and open t property professionals from across the globe.

2020

Launched industry leading digital platforms for remote marketing and transactional purposes.

2016

Launched Pam Golding Properties first TV commercial "I am Pam"

2015

Published the Pam Golding Residential Property Price Index

Publication of Pam Golding Residential Property Price Index, providing a comprehensive snapshot of national and regional property pricing trends.

2014

Established Heart of Gold Trust

We believe that education is the very heart of our country's future and economic social prosperity, and so we began by educating and developing gifted individuals through our Heart of Gold Trust.

Established in association with the MAD (Make a Difference) Foundation, The Heart of Gold Trust provides an opportunity for investment into shaping the lives of under-nurtured, talented youth in areas of academia, sport, art, music and culture.

2008 / 2009

Launch of our proprietary customer relationship platform, Alchemy

First independent real estate company to exceed R20 billion in sales turnover.

2005 / 2006

Relocation of Pam Golding Properties Head Office to newly acquired Monterey, Bishopscourt

Pam Golding International facilitates its first international sales in the Indian Ocean Islands. Now boasting sales in Lisbon, Miami, Sydney, Paris, Barcelona, Berlin and Grenada.

2003

Pam Golding awarded Cape Times KPMG Business Personality of the Year

As founder and chairperson of the Pam Golding Group, Pam was recognised for her contribution to the Western Cape economy and its people through training initiatives and grassroots programmes. The award looks beyond the winner's business acumen and abilities, among the criteria applied are the individual's contribution to the Western Cape, their record as an employer and their social involvement.

2001

Recipient of the Best Real Estate Agency. Marketing South Africa 5-star award.

Pam Golding is the first female recipient of the Business Leader Award from the Afrikaans Chamber of Commerce, presented by Die Burger.

Establishment of Pam Golding Properties Zimbabwe, the first African office outside of South Africa. This network now extends to Namibia, Botswana, Zambia, Kenya, Mozambique and Swaziland.

Establishment of Pam Golding Properties Training Academy to meet and exceed the Professional Standards requirements.

1999

Strategic association with Savills

Strategic association with Savills, connecting Pam Golding Properties to 600 offices in 45 countries.

Partnership with mortgage originators, ooba.

1997

Launch of pamgolding.co.za

pamgolding.co.za, was one of the first commercial and property websites in South Africa.

Pamgolding.co.za receives almost twice as many visits as that of our closest competitor's website. *

As a company that strives to provide world-class service, it is an honour to be recognised globally by our peers. Our International Property Award for Best Real Estate Agency Website in South Africa and Africa, is a world-renowned mark of excellence and a wonderful affirmation of the passion and principles that guide us.

*Source: Qwerty Digital Landscape Report

1996

Andrew Golding joins Pam Golding Properties as Chief Executive

When a medical doctor with no formal real estate knowledge took over the reins, it became clear that Andrew Golding had not only inherited his mother's warmth and quiet humility, but her innate business acumen.

Through Andrew's visionary leadership, Pam Golding Properties has grown from 30 to 300 offices in just over two decades. Despite its expansion, Pam Golding Properties remains a family business, first and foremost a family known for its empathy, integrity and professionalism.

1988

Opening of Johannesburg office

When Pam Golding opened the Johannesburg office, she did so with no stock and no agents. She used her charm and persuasive power to sign an exclusive mandate, followed by the placement of a bold advertisement in the Star Property Guide. Along with her brand-new listing she unashamedly invited agents who were interested in selling properties over R500 000 to meet with her.

Pam recruited six agents that day and grew the office to 26 agents in the first year, doubling in size only 18 months later.

1986

Opening our London office

Against all odds Pam Golding expanded her Cape Town office by opening another one in Belgravia's swish Motcomb Street in the heart of London.

"I heard about Pam long before I met her. She was the talk of the town. Everyone in London was saying: Have you met Pam Golding? She is an agent par excellence. She just lives, thinks, breathes it." Victoria Mitchell, Consultant Director Savills Ltd.

1976

The founding of Pam Golding Properties

Pam Golding sold her first home from what was essentially a converted garage in 1976. Armed with professionalism, honesty and a steely tenacity, Pam rose above the stigma of 'an agent'. For her it was never a sales job. It was about living the part and having empathy.

She was passionate about helping people and loved saying, "I've got something for you that you would love", and getting it absolutely right. Pam's grace and integrity redefined the perception of the real estate industry in South Africa.