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| The Pam Golding Properties Marketing Network |
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The commitment to providing our valued clients with every opportunity to showcase their properties to a wide, yet discerning, market of buyers, has today evolved into a proprietary marketing programme known as the Pam Golding Properties Marketing Network.
This network is a multi-dimensional marketing programme, comprising a host of ongoing marketing strategies and vehicles, and is structured so as to maximise the brand awareness and equity of the company, thereby serving to attract, by far, the largest pool of qualified buyers, both locally and internationally.
As a Pam Golding Properties client, your property therefore has the benefit of being exposed to an ‘instant market’ via this network.
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| The Pam Golding Properties Marketing Network includes the following vehicles and dimensions: |
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As the largest independent real estate
company in South Africa, and operating effectively in
all areas nationally, Pam Golding Property Group enjoys
the highest brand awareness out of all real estate brands,
particularly in the top end of the market. The brand's
equity is underpinned by strong foundations of sincerity,
integrity and trust, and is driven by a passionate commitment
to delivering a highly-professional personal service.
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Mrs Pam Golding
As the founder of the group, and now Life President, Pam Golding is respected as the doyenne of the South African property industry. Her expertise, passion and entrepreneurial flair have been recognised over the years via her receiving numerous awards, and also by being elected to represent South Africa on several influential global business organisations. Most recently she was awarded the prestigious Ernst & Young Lifetime Achievement Award. As a result, her prolific national and international personal network serves to constitute an integral dimension of the company’s referral network.
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'GoldLink' National Referral Network
The GoldLink National Referral Network links more than 300 offices in southern Africa, and constitutes a 24-hour online database of buyers and sellers. A dedicated referral manager single-mindedly focuses on ensuring the efficient flow of this information to more than 2000 Pam Golding Properties agents, thereby ensuring that the opportunities for our clients to either buy or sell are maximized.
Should you have any referral related queries, please contact Samantha Nel
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International/Savills Referral
Network
In 1999 Pam Golding Properties formed a strategic alliance with UK-based Savills, one of the world’s largest and most respected property groups, which has over 200 offices and associates worldwide - providing our clients with an excellent global network of buyers and sellers. This network is complemented by Pam Golding Properties offices in London, Germany, Holland, Mauritius, Seychelles and throughout southern Africa.
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Pam Golding Website
www.pamgolding.co.za
Our website continues to be respected as one of the most advanced property databases in the world, showcasing in excess of 40 000 properties, and receiving over 215,000 visits every month. We offer all our exclusive mandate clients a full listing on our property database, including up to 18 photographs per property, as well as the facility for 360° visual tours.
In terms of global online coverage, we are exposed to over 8 million potential clients from over 190 different countries every month, 24/7.
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ALCHEMY - Database Marketing
Alchemy is a bespoke online Client Relationship Management tool, exclusively developed for Pam Golding Properties managers and agents to enable them to market properties to their database of buyers immediately - making it an efficient and effective personalised marketing tool.
It allows agents to consistently communicate with the buyer and seller throughout the buying and selling cycle, thus enhancing delivery. The transactional cycle connects clients and agents via email, SMS, showday invitations, property portfolios, new property releases, mandate terms and the area’s recent sales. Alchemy is database-linked so agents are able to pull information from our database of over 260 000 into the e-templates, which also allows the buyer or seller to click through directly to the PGP website for more details about the featured property.
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Media Showcases / Property Advertising
We regularly utilise exclusive national and international magazines and newspapers to showcase our clients’ properties. Nationally these include Sawubona (SAA’s in-flight magazine), BA Horizons and Business Day.
Our weekly Chairman’s Choice press showcase in the Star and Argus Property Guides features properties personally chosen by Mrs Pam Golding, and has become one of the most prestigious and respected property features in the country. Pam Golding Properties is recognised as having the highest financial commitment to property advertising in South Africa, in both the regional and national press.
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Brochures
We regularly produce numerous high-quality national, regional and local property brochures which serve to showcase a broad cross section of our property portfolio. These are distributed via our network, as well as regional and national press. On a twice-yearly basis, we produce our Prestige Property Portfolio, which includes a selection of our most prestigious properties, and which is distributed primarily via Business Day, our agent network and our website.
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Exhibitions
Exhibitions are an integral and important part of our marketing mix and we regularly showcase our extensive property portfolio in the various metropolitan centres around the country, and indeed the world.
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IP Magazine
IP Magazine is all about the business behind property. Published quarterly, it contains well researched, current and valid commentary on the property market. In addition, each issue features a national property showcase. Distribution is national. |
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Group eNewsletter
Our highly informative Pam Golding Property Group eNewsletter covers relevant issues and opportunities facing the real estate market including Residential, Agricultural, International, Hospitality and Rental arenas. This opt-in communication is distributed to almost 70 000 global buyers and sellers on a monthly basis.
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Showhouses
In excess of 6 000 show houses are held monthly around South Africa, translating into face-to-face contact with approximately 50 000 buyers every month. This serves as one of the most important sources of buyers for our GoldLink Referral Network. |
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Public Relations
The Pam Golding Property group is respected as the most prolific industry spokesperson and, as such, is constantly called upon by the media to comment. The Group employs the services of three leading PR consultancies, and as a result achieves in excess of R145 million in publicity annually. |
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Online Social Networking
Pam Golding Properties has been active on the most popular global social media websites since July 2009, namely, Twitter, LinkedIn and Facebook, offering more online exposure of your properties.
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