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| The Pam Golding Marketing Network |
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This commitment
to providing our valued clients with every opportunity to
showcase their properties to a wide, yet discerning, market
of buyers, has today evolved into a proprietary marketing
programme known as the Pam Golding Marketing Network.
This network is a multi-dimensional marketing programme, comprising
a host of ongoing marketing strategies and vehicles, and is
structured so as to maximise the brand awareness and equity
of the company, thereby serving to attract, by far, the largest
pool of qualified buyers, both of local and international
origin.
As a Pam Golding client, your property therefore has the benefit
of being exposed to an ' instant market ' via this network,
with immediate effect. |
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| The Pam Golding
Marketing Network includes the following vehicles and dimensions: |
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As the largest independent real estate
company in South Africa, and operating effectively in
all areas nationally, Pam Golding Property Group enjoys
the highest brand awareness out of all real estate brands,
particularly in the top end of the market. The brand's
equity is underpinned by strong foundations of sincerity,
integrity and trust, and is driven by a passionate commitment
to delivering a highly-professional personal service.
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Mrs Pam Golding
As the founder of the Group, and now
Life President, Mrs Pam Golding is respected as the doyenne
of the South African property industry. Her expertise,
passion and entrepreneurial flair have been recognised
over the years via her receiving numerous awards, and
also by being elected to represent South Africa on several
prestigious global business organisations. As a result,
her prolific national and international personal network
serves to constitute an integral dimension of the company's
referral network.
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'GoldLink' National Referral Network
The GoldLink National Referral Network
stretches across more than 300 offices in Southern Africa,
and constitutes a 24-hour online database of buyers
and sellers. Dedicated referral managers and teams in
each region are single-mindedly focussed on ensuring
the efficient flow of this information to more than
2500 Pam Golding agents, thereby ensuring that the opportunities
for our clients to either buy or sell across the country
are maximised.
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International/Savills Referral
Network
In 1999 Pam Golding Properties formed a strategic alliance with UK-based Savills, one of the world's biggest property groups, which has over 200 offices and associates worldwide - providing our clients with an excellent global network of buyers and sellers.
This network is complemented by dedicated Pam Golding Properties offices in London, Germany, Mauritius, Seychelles and throughout Southern Africa.
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www.pamgolding.co.za
Our website continues to be respected
as one of the most advanced property databases in the
world, showcasing in excess of 36 000 properties, and
receiving close to 200, 000 visitors every month. We offer all
our exclusive mandate clients a full listing on our property
database, including up to 10 photographs per property,
as well as the facility for 360-degree visual tours.
In terms of global online coverage, we are exposed to over 3.3 million potential clients from 172 different countries every month, 24/7.
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Media Showcases / Property Advertising
We regularly utilise exclusive national and international magazines and newspapers to showcase our clients' properties. Nationally these include Sawubona (SAA's inflight magazine), BA Horizons, Business Day and The Property Magazine.
Our weekly Chairman's Choice press showcase in the Star and Argus Property Guides features properties personally chosen by Pam Golding herself, and has become one of the most prestigious and respected property features in the country.
Pam Golding Properties is recognised as having the highest financial commitment to property advertising in South Africa, in both the regional and national press.
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Brochures
We regularly produce numerous high-quality national, regional and local
property brochures which serve to showcase a broad cross section
of our property portfolio. These are distributed via
our network, as well as regional
and national press.
On a twice-yearly basis, we produce
our Prestige Property Showcase, which includes a selection
of our most prestigious properties, and which is distributed
primarily via Business Day, our agent network and our website.
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Exhibitions
Exhibitions of our extensive property
portfolio are regularly held in the various metropolitan
centres around the country. The most prestigious of
these is undoubtedly the Pam Golding National Property
exhibition which is held twice-yearly at Sandton City
in Johannesburg.
From an international perspective,
our International Property World Tour, with specific
emphasis on Germany and the United Kingdom is an annual
event. Key focus areas are high net worth clients at
the Residence Fair in Munich in Germany and the Homes
Overseas Exhibition in Dublin, which attracts international
buyers of second homes.
We also regularly hold exhibitions
in and around London, the primary focus in this instance
being expatriates.
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Private Edition
Pam Golding Properties is the exclusive property partner to Private Edition - a glossy quarterly magazine mailed to a targeted audience of high net worth individuals. Each issue feautures a portfolio of our clients properties mailed. |
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IP Magazine
IP Magazine is all about the business behind property. Published quarterly it contains well researched, current and valid commentary on the property market. In addition, each issue features a national property showcase. Distribution is national. |
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eNewsletter
Our highly informative Lifestyle & Investment eNewsletter covers relevant issues and opportunities facing the real estate market including Residential, Commercial, International and Rental arenas. This opt-in communication is distributed to over 60,000 global buyers and sellers on a monthly basis. |
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Showhouses
In excess of 1500 Showhouses are held
monthly around South Africa, translating into face-to-face
contact with approximately 50 000 buyers every month.
This serves as one of the most important sources of
buyers for our GoldLink Referral Network. |
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Public Relations
The Pam Golding Property Group is respected
as the most prolific industry spokesperson, and, as
such, is constantly called upon by the media to comment.
The Group employs the services of three leading
PR consultancies, and as a result achieves in excess
of R40 million publicity annually. |
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