Pam Golding Tourism and Hospitality Consultancy is recognised as one of Sub-Saharan Africa’s leading advisory partners. Through an extensive network, we provide dedicated consulting on the critical business, marketing and strategy issues that confront hotel developers, operators and financing institutions.

If you’re looking for comprehensive consulting in the tourism, hotel or hospitality industry, we are here to help.

Tourism and Hospitality Consulting services

Tourism and Hospitality Consultancy services include feasibility studies for hotel developments and acquisitions, valuations and opinions. We also offer guidance on Asset Management for hotel owners, operators and financial institutions. Our team’s broad experience across management consulting, real estate, marketing strategy and financial modelling has established Pam Golding Tourism and Hospitality Consulting as the preeminent business and strategic consulting partner to the hospitality industry. Take a look at the services we offer or get in touch today to chat:

  • Feasibility studies
  • Business plans
  • Strategic consulting
  • Business environmental assessment and competitor evaluation
  • Financial modelling
  • Turnaround strategies
  • Operating efficiency
  • Opinions on investment and acquisitions
  • Project concept development
  • Product configuration and positioning optimisation
  • Strategy development
  • Marketing program assessment
  • Repositioning and expansion strategies
  • Due diligence for property acquisitions
  • Investment or financing package development
  • Marketing strategy
  • Branding
  • Private brand evaluation
  • Global brand participation
  • Endorsement branding
  • Promotion and public relations
  • Pricing strategy
  • Positioning optimisation
  • Distribution channel management

Sub-Saharan Africa’s preferred partner

Over the past 8 years, Pam Golding Tourism and Hospitality Consulting has given strategic input to a range of clients across Africa and and South Africa. In doing so, we’ve become the preferred partner to various property development companies, banks and hotel operating companies within Sub-Saharan Africa’s rapidly developing hospitality industry. We pride ourselves in our comprehensive and thorough overview of projects’ potential, forming the basis on which reliable decision making can be affected.

Through and with our sister company, Pam Golding Hotels, we also have the unique ability to assist Hotel Developers and Owners with an integrated menu of services. This includes a feasibility study at inception, assistance with procurement of the professional development team, procurement of a suitable Hotel Brand and or Operator as well as representing clients with procurement of finance.

Project highlights

We have completed assignments in the following regions: Lesotho, Swaziland, Mozambique, Angola, Zimbabwe, Zambia, Botswana, St Helena, Mauritius, Seychelles, Kenya, Tanzania and Zanzibar, Rwanda, Uganda, Nigeria, Cameroon, Democratic Republic of Congo, South Sudan, Egypt and The United Arab Emirates. Some of the notable projects we’ve been involved in include:

  • RitzCarlton Hotel in Sandton, Johannesburg (Feasibility and Facilitation)
  • Radisson in Sandton, Johannesburg (Feasibility and Valuation Study)
  • Radisson Gautrain (Feasibility and Valuation Study)
  • MidMarket Hotel encompassing Commercial and Retail Centre in Luanda, Angola (Feasibility & Valuation Study, Operator Placement Advice, and Capital Raising)
  • Resort Redevelopment in Zanzibar (Feasibility and Facilitation)
  • Park Inn, Sandton (Feasibility and Valuation Study)
  • Upscale Hotel in Victoria Island, Lagos, Nigeria (Feasibility Study)
  • Mid-Market Hotel in Tinapa in Nigeria (Feasibility Study)
  • Upscale Hotel in Abu Dhabi, UAE (Feasibility Study)
  • MAIA Luxury Resort, Seychelles (Business Plan)
  • Luxury Resort, Anse Lazio Seychelles (Feasibility Study)
  • Hotel Redevelopment in the Ilha Region of Luanda, Angola (Feasibility & Valuation Study, Operator Placement Advice, and Capital Raising)
  • New Mid-Upscale Hotel in Hatfield, Pretoria (Feasibility and Valuation Study, Operator Placement and Capital Raising)
  • Expanded MidMarket Hotel in Pemba, Mozambique (Feasibility & Valuation Study, Operator Placement Advice, and Capital Raising)
  • Budget Destination Resort Chain for South African National Department of Tourism (Strategy)
  • Radisson Hotel in Harare, Zimbabwe (Feasibility & Valuation Study)
  • New Radisson Hotel encompassing Commercial and Retail Centre in Gaborone, Botswana (Feasibility & Valuation Study, Operator Placement Advice, and Capital Raising)
  • New Radisson Hotel encompassing Commercial and Retail Centre in Huambo, Angola (Feasibility & Valuation Study, Operator Placement Advice, and Capital Raising)
  • New Radisson Hotel encompassing Commercial and Retail Centre in Yaoundé, Cameroon (Feasibility & Valuation Study, Operator Placement Advice, and Capital Raising)
  • Park Inn by Radisson Tete, Mozambique (Strategic Review)
  • Hotel Rejuvenation Lubumbashi (Feasibility and Valuation Study)

Get in touch

Kamil Abdul Karrim
kamil.abdulkarrim@pamgolding.co.za