Why choose Pam Golding Properties to market your development?
As South Africa’s largest independent real estate company with a robust network and solid marketing foundations, we’re able to assist across a range of development needs. If you’re thinking of marketing a development with us, read on for a better understanding of our services.
A national and international network
The national and international Pam Golding Properties Projects Division provides consulting services to institutional-type developers on high-end iconic projects – from the concept stage of development, all the way through to sales and marketing, including the appointment of project-specific sales executives.
The Division has strong sales alliances in a number of European markets, as well as our own offices in the Indian Ocean Islands of Mauritius and Seychelles, where we have successfully implemented the international marketing and sales of a number of leisure property projects.
From inception to final sale, the Projects Division can be engaged as a member of the professional team to research, advise and impart proprietary information in order to ensure that a residential or leisure property development is destined for success.
Expertise and key relationships
We’ve set up specialised teams to assist in the on-going marketing and sales of development opportunities, rooted in a wealth of local knowledge and skills. Depending on the nature of the development, we’re able to build and acquire expertise and key relationships in the following service areas
- Feasibility and viability studies
- Market research
- Town planning and environmental impact assessments
- Financial modelling
- Architectural guidelines and modelling
- Legal framework
- Legal documentation
- End-user finance
- Marketing strategy development and implementation
What are the benefits?
The Pam Golding Property Group has a dedicated Marketing Division comprising a full-service offering. Our marketing approach to development projects does not allow for the simple application of a generic marketing plan, but requires in-depth discussion in order to gain a thorough understanding of the project’s selling and marketing benefits, and subsequent customisation, to achieve optimal sales results.
The marketing programme will be specific to this project, differentiating the product from all other offerings in the market.
This differentiation is achieved by highlighting the overall master plan, location, design and value-added features offered and customising the marketing programme and related material accordingly.
Pam Golding Properties has the capacity to include the following products and services in the programme:
- Marketing and promotional planning, including the development of the project brand and communication strategies
- Campaign planning and implementation
- Creative development
- Fully integrated online strategy
- Media planning and buying
- Print buying
- Display material for exhibitions and road shows
Among the numerous prominent projects with which the Company is associated with in South Africa and the Indian Ocean Islands include: